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Social Media Content
When content is personalized, it's inherently going to be more useful and relevant for the target audience—which means that they're more likely to engage with your brand. ... If you're personalizing your messages to your audience, they're going to feel recognized and valued by your brand.

Guide to optimized content

1. Who is your Target Market?
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Product/Services:
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(GVA, SMM, SEO, WDD)
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Age:
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Location:
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Gender:
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Interests:
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Where to find them:
2. What type of content?
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Articles/Blogs
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Photos
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Photos w/ Text
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Videos
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Infographics
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Photo Slides
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GIF Animation
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Stories
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Ebooks
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Live
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Boomerang
3. When to schedule content?
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Frequency:
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Best time to post:
4. Where the content should be posted?
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Facebook
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Instagram
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Twitter
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Linked In

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